Thursday, October 31, 2019

TEACHING ENGLISH PRONUNCIATION TO SPANISH SPEAKERS Research Paper

TEACHING ENGLISH PRONUNCIATION TO SPANISH SPEAKERS - Research Paper Example There is no doubt that English speaking requires good amount of understanding of consonants and vowels along with dedication and motivation. The research aims to examine what sorts of difficulties are experienced by Spanish speakers while speaking English and how pronunciation difficulties can be assessed and examined resulting in better pronunciation. Spanish language is a part of Indo-European Language family and is spoken by more than 400 million people across the world mainly in Spain, Latin America and the US. On the other hand, English is spoken in almost every country Ladefoged, 2000). However, when Spanish individuals especially students travel to other countries; they face pronunciation issues while speaking and communication in English. For this purpose, a systematic and logical approach of conducting a research will be taken that will help in investigating pronunciation problems of Spanish students along with identifying ways through which these problems can be assessed re sulting in better pronunciation and understanding of English Language. There is no doubt that incorrect pronunciation leads to little understanding of the meaning of sentences and thus creating confusion and doubts (Ladefoged, 2006). At the same time, conversing requires good understanding of English Language in order to facilitate personal and professional growth in English speaking nations. The next part of the discussion presents theoretical issues related to the research topic. Theoretical Issues Related to the Research Topic In order to investigate how English pronunciation can be taught to Spanish speakers, the researcher will focus on understanding of phonetics, production of speech sounds and difference between English and Spanish speakers by referring to a number of academic books, journals and articles. Jenkins (2002) stated that words are pronounced differently in different countries majorly because of the understanding of vowels and consonants. Coe (1988) stated that the re is a great similarity between English and Spanish language that makes learning motivational and easy. Coe (1988) further believed that both English and Spanish languages have originated from different culture and thus it is quite obvious to have pronunciation differences. Spanish language has only five vowels while English has fourteen vowels. The difference in vowels creates pronunciation issues as Spanish speakers often fail to differentiate between English Vowels. Compernolle (2001) stated that Spanish is syllable times language and English is stress timed language. Spanish speakers face difficulties in recognizing end consonants that create pronunciation issues. Moreover, the verb-grammar agreement is also dissimilar in two languages that often affect the correct pronunciation. Spanish speakers have logical association with the sound and spelling of words that lacks in English language. There are very limited double letters word in Spanish while in English, there are a number of double letter words. All these issues create confusion for Spanish speakers while speaking in English. Avexy, Ehrlich (1992) believed that the role of teeth, jaws, lips and tongue is of great importance considering the fact that correct use of lips, jaws and tongue helps in correct pronunciation of words. For this purpose, it is important to understand the role of phonetics in pronunciation of

Tuesday, October 29, 2019

Physics color Essay Example for Free

Physics color Essay There are many more colors in the world around us, these colors are all erived from mixing two or more visible colors. The process of understanding the colors in the world allows us to understand cultures , behaviors, emotions, and even state of mind, this process is called Color psychology. Color psychology is a science which allows us to unlock secrets of colors and the affects that colors have on us, as well as, allowing us to use colors in ways most suited to human life. The four main colors in color psychology are red, blue, green, and yellow, these colors are primary colors that relate to the body, mind, emotions, and balance of human beings. Each color holds many secrets and connotations behind it; the color red is one of the most powerful color because it has the longest wavelength, it can affect us in more than one way; it can be considered as a sign of friendliness and simplicity, as well as, being a sign for aggressiveness and dominance. Red is a physics color that can easily capture our attention and raise our pulse rate, when used in indoor painting it can reflect certain senses and refract specific attitudes, red painted rooms can evoke string emotions, encourage appetite, passion or intensity, it can also ymbolize love, for those reasons many brands, like KFC, McDonalds, and others, use Another powerful color is yellow, it has the longest wavelength and is considered one of the most emotional colors, which makes it one the strongest colors physiologically. Just like red, yellow can evoke a multiple range of emotions, the right yellow can help with confidence and allows our state of mind to become more optimistic, but the wrong pitch of yellow can be a reason of fear and concern. 2 Blue, the most productive color, is always considered for the color of the mind; it ffect our minds more than any other color. Like red and yellow, ranges of blue arouse different behaviors; Strong blue will stimulate clear thought, light blue will help us in reaching a clam and eased state of mind. Unlike red, blue is considered unfriendly, unemotional, and cold. Also blue objects do not seem apparent to us unlike red objects. Blue painted rooms evokes calmness, serenity, curbs appetite, and in most cases is associated to peace, they can be offices and corporate business rooms. Lastly, green, the color of nature. Green is always accompanied with calming nd restfulness attitude and behaviors. Being in the centre of the spectrum, it is the color of balance a more important concept than many people realize Color effects. The ranges of green as any other color can affect us in negative and positive ways; it can help us feel rested, balanced, and peaceful, but it can also make us feel bored, enervated, and bland. Green can be used in painting bedrooms; because it gives a sense of tranquility and health. To sum up, color psychology affects our daily life, whether we know it or not; it can be ou red bedroom that makes us wake up every day feeling angry and overdosed with emotions, or it can be your blue office that makes you feel most productive when working in it.

Saturday, October 26, 2019

Core Business Strategy Of Thomas Cook

Core Business Strategy Of Thomas Cook If one looks up the most famous names in travel, he is sure to come across Thomas Cook. 1841 marked the inception of this international travel company. Gradually growing from humble settings Cook came up with one of a kind company dedicated to making the whole world accessible for Britons. Today Thomas Cook is a very big name with several brands under it. It has an airline by the name Thomas Cook Airlines equipped with 44 aircrafts which fly worldwide. It has a variety of financial services as well which includes Thomas Cooks passport and credit card. The current form of Thomas Cook is the result of a merger which took place between Thomas Cook and My Travel. The company is working and controlling all its operations to stay on the top. Thomas cook works in different areas, including UK and Ireland, continental Europe, northern Europe, North America and Germany. The most number of passengers are catered are in Continental Europe and the count reaches up to 7.5 million. Thomas Cook Group has a portfolio full of travel brands that are leading the market currently. Thomas Cook strives hard on offering the most optimum quality products and services to their stakeholder. They never let the shareholder value to decrease. Customers: As all the leading organizations understand the importance of their customers so does Thomas Cook and hence they constantly look for the feedback from their customers once they have availed their services. There are questionnaires and all other sorts of feedback techniques that facilitate the analysis of each individual service that they give. Then accordingly they make the improvements and the changes necessary. Employees: With a very vast experience Thomas Cook is the excelling brand in travel. If you are looking reliability, flexibility and value for money, Thomas Cook is the company you are looking for. What is the factor that makes them unbeatable? It ultimately comes down to the people that work for the organization. Thomas Cook has over 34,000 employees worldwide, and this organization knows how to choose the best and then retain them. Investors: Investors are the one of the main asset that the any organization relishes besides good customers. Thomas Cook has its set of loyal investors and to keep them happy it ensures open communication with all the shareholders. This exchange of concerns is done inside an investor relations framework and is a very structured one so as to leave no room for mistakes. There are formal presentations held to inform them of the financial conditions annually and quarterly, different sorts of trading statement. There are also other more regular meetings between the top management and the investors. The product: If the core product of the company is effective that becomes the foundation for its success. Hence Thomas Cook invests a lot of time and resources to ensure that everything goes right. Making the right product is the main element that adds to the value for customers as well. For this purpose Thomas Cook has made a specialized team which has the sole purpose of assuring the quality and keeping tabs on product performance and keeps all the managers updated with regard to any potential problem. The cardinal measures that the company adopts are Punctuality, ensuring flights are on time. Information handling Taking customer services very seriously so as to minimize the number of complaints The questionnaires filled by customer, getting them catered from a third party. Thomas Cooks Code of Conduct: Thomas cook has a strong set of values. There is a set of five values that all the employees share and it defines what the company stands for and it operates. These five values hold great importance for everyone that works in Thomas Cook because the employees believe that it is their persistence with these values which is causing their maintained success. It also facilitates their effective customer services which of course can make or kill any organization. They have an interesting way of referring to these values. It is said once you follow these values, youll be PROUD to put on your Thomas Cook badge. The five PROUD values are: Pioneering our future; In Thomas Cook the culture that is encouraged is of improvement. Nobody should fear taking on ownership and enhancing every opportunity that is thrown their way. Learning from their past mistakes and making the future most profitable is also one of their virtue. At Thomas Cook employees believe that they cant stay stagnant, they have to keep innovating to stay one stay one step ahead of all the copy cats. Results orientated; The success of any organization or individual as a matter of fact depends upon the achievement of the preset goals and aims. So is the notion embraced by Thomas Cook, it becomes the driving force for attaining their goals, working for betterment and raising the stakes every time. Flexibility is a virtue that is encouraged and taking responsibility is greatly appreciated. Obsessed with customer service: Customer is the king, this rule is incorporated in every companys mission statement. When you are catering to the masses and are depending on them for your revenues, it will be very dumb to not give due importance, respect to them. Thomas cook is always working on making their service better. Their main focus is their customers and hence they take their feedback very seriously, readily solving the problems that the customers come across. Thomas cook tries to ensure such standards of service which will make the customers keep coming back. United as one team; companies who have no harmony get ripped apart in no time. Team has a very significant meaning, Together Everyone Achieves More. At Thomas Cook everyone has clear perspectives on their team work. For them it is about being able to communicate effectively, giving each other the boost as they are moving towards the same goal, respecting each others views and ideas. Jealousy and bullying are the demerits that eat up a progressive organization. Driving robust decisions; one bad decision at the worst time can turn an organization upside down, on the other hand if an astute decision is thought of and is executed at the right time can change the whole situation for the organization for good. For Thomas Cook employees understand they have to be objective, scour all the options and then coming up with the best choice. Picking the most easy and safe option might get you through for some years but in this competitive world one has to constantly be on his toes to sustain. The bigger the risk, the better is the result. Thomas Cook also believes in concepts like Diversity, Equal Employment Opportunity, and protected class and so on so forth. It has worked on a system that assures the efficient inculcation of such norms. In Thomas Cook the range of dimensions making a distinction in people is considered to be an asset. Normally that does not happen. Companies readily fall victim to notions like glass ceiling, glass walls and reverse discrimination. But Thomas Cook endorses and promotes the diversity that its people bring in. To not fall victim to certain discriminatory policies it has adopted a staunch management and efficient policies that would ease and ensure their support for all their employees. Thomas cook acclaims to have treated everyone fairly so far by basing their evaluation on solely individual virtues and capabilities considered against the business needs. They have created in itself an ideal system, and to keep every thing running smooth strict actions are taken against any type of discrimination that arises due to factors like nationality, ethnicity, sexual origin, age, religious beliefs, race color or any sort of physical disability. Not only does Thomas Cook provide equal employment opportunities for everyone but it helps its existing and potential employees in all possible ways. The main asset that they flaunt for Thomas Cook is their hard working employees. Firstly anyone can apply for any job in Thomas Cook if he/she is qualified. There is no discrimination is the recruiting process. Once a candidate is taken aboard he/she is trained for 7 days, polishing their skills and then they are off to work. Once the contract is over, Thomas Cook does not dispose off his loyal employees. They find ways to keep the talent within the organization by changing their positions and other means. Thomas Cook values loyalty by employees and customers. There is a culture of deep trust among all the employees, and this trust is transferred to customer which adds to their loyalty. Privacy policy: In this present era when internet has become equally essential as breathing for us, we dont care what information we are giving up. No matter how personal it is, we think it is not visible by other and even if it is so what. Some websites sell your information to organizations like CSI and so on as well. But we dont realize the price that we pay for all the free information that we are getting with just one click is jeopardizing our identity. For Thomas Cook it is of grave importance that the customers information is not leaked anywhere. One part of their imparted trust is reflected in this privacy policy as well. Also Thomas Cook does not discriminate against ex offenders. If the person comes clean with his crime in earlier stages of the recruitment process, he wont be necessarily barred from working in the organization. Policy Statement on the Recruitment of Ex-Offenders is provided by the company. And the person is then evaluated on the position he is opting for and the nature of the offence he has committed and then coming with the best for the company as well as the candidate. But to be considered the interested candidate should be straight to the company with regard to his crime record. Company has a strict policy of withdrawing any one who tries to hide this fact. At the same time it assures fair treatment to all. Conclusion: Code of conduct helps organizations with their recognition. Every company has it own way of dealing with its code of conduct. Some succeed in finding their and some fail. To conclude it all Thomas Cook has a strong code of conduct. It has some conspicuous set of rules and procedures that it follows. From this persistence the culture that evolves leads to success all the way. The organization works for the benefit of its stakeholders and cherishes the trust, loyalty they get in return. Thomas Cooks Corporate Social Responsibility: CSR is a crucial element for any organization. It augments to the goodwill of the company. The conventional definition of CSR would a type of corporate self initiation inculcated in a business model, but Thomas Cook has its own definition. For them CSR is working towards the goal of curtailing the negative and adding to their positive carbon footprint in reference to social, environmental and the economic factors. This they believe would be able to ensure a pro longed existence of their business and the resources they are dependant on. They have an extensive CSR team, which works around the clock to ensure that they come up with some strategies that facilitate their objective of making a difference in this world. The sustainability team is the one who takes the aim of administrating and conveying the consequences of their social and environmental actions. This is the team that has to incorporate Corporate Social Responsibility into their routine business culture. Thomas Cooks CSR structure: As pressed upon again and again CSR is a very cardinal concern for the board. It is not just a random body put only in papers to gain goodwill. It has a proper structure, a proper committee called Health, safety and environmental committee headed by Roger Burnell, which keeps an eye on all the operating companies. This committee is liable for keeping tabs on the risks related to environment, forming and implying policies as well. There have been many changes in the structure of the organization down the road to ensure effective and efficient administration of health and wellbeing of customer as well as the employees. Thomas Cooks CSR partners: To enhance the efficiency and impact of CSR there are several number of partners that Thomas Cook works with. The travel foundation: Thomas Cook is working with a charity called Travel Foundation to help discover useful ways to build up and put into practice liable travel. This activity is helping Thomas Cook sticking to new responsible policies. Enable holidays: They have been in partnership with Enable Holidays and became the cardinal tour operator to sell holidays to people with impaired mobility. Enable Holidays is an organization which works to facilitate the travel wheelchair user and their surroundings. As Thomas Cook is a pioneer in the travel industry so it is taking this opportunity to help. WRAP: Also in relation with WRAP which helps Thomas Cook with the recycling of paper. Expanding your horizon: Even if the company is working very efficiently on CSR all the goals cannot be achieved without the help from stakeholders. If the company is very staunch with values like CSR it can easily transfer them to customers, employees and suppliers. Sometimes unexpectedly it is these other elements that make the most if the impact. At Thomas Cook much effort is pressed upon updating the employees about CSR, why is it essential for the society and for the business. By making them realize the crucial importance the customers also take part. Thomas Cook also informs them ways of how they can contribute. Also Thomas Cook incorporates supply chain in their CSR as well. For this purpose they work with suppliers to attain the maintenance standards crucial for industrys long lasting success and future. Thomas Cook believes that the social and the environmental impacts are related to the places they serve in and the suppliers that they cater to in those areas. Among these the most important are the ones which make available accommodations. The organization provides the suppliers with all the information needed. It makes sure to impart education on maintenance and endorse their usage of Travelife Sustainability System (one stop online resources for travel businesses. From the very beginning Thomas Cook has been working with FTO to build up a supply chain management scheme that assures the organization that their suppliers are well equipped with good health, safety and environmental standards which are in accordance with companys policies. Conclusion: After all this discussion we reach the conclusion that Corporate Social Responsibility is an element that no organization can afford to ignore. All companies strive hard to enhance their corporate social responsibility teams in order to excel in it. Thomas Cook also realizes the importance of giving something back to the society and the environment. It has taken many steps from its inception and is still working on it. This is a two way thing; on one hand Thomas Cook solves corporate social responsibility issues internally. And on the other hand it depends on collaborations with other companies, fund raisers, charities. Referencing: Thomas Cook official website, 2009. Corporate Social Responsibility Report 2009 [online] (Updated December 2009) Available at: http://production.investis.com/tcg/csr/employees/oview/ [Accessed 10 March, 2011]. Business and Human Rights resource centre, 2009. New adventures in ethical travel (Online) (Updated 25 March, 2011) Available at: http://www.business-humanrights.org/Categories/Individualcompanies/N/NeilsonTravelpartofThomasCook (Accessed on 11 March, 2011)

Friday, October 25, 2019

Dream Of A Long Fur Coat; Judg :: essays research papers

Judgment on a Past Time In reading the selection Dream of a Long Fur Coat, by Barbra Drews, I noticed that not all people view the world the same way. In this selection the author feels that animals that are trapped or raised in pins are being wrongly killed for the use of their fur. She justifies her reasons for feeling this way by over exaggerating the events that lead to the processing of fur. Barbra Drews clearly explains how iron traps, the most common traps used by trappers, do their part in killing the animal. The author shows this by explaning that live animals caught in traps suffer greatly.   Ã‚  Ã‚  Ã‚  Ã‚  The author draws support to her case by using quotations from famous people such as Cleveland Amory. Amory is quoted in the selection to say “until the leghold trap is outlawed, any woman who wears a fur has on her back 150 hours of torture.'; This is an opinion that has no factual evidence to back it.   Ã‚  Ã‚  Ã‚  Ã‚  Drews also feels that it is immoral to raise fur bearing animals because they are prevented from carrying on their life as the would in nature. However, she fails to mention that common animals such as cattle, goats, pigs, ducks, geese, and sheep have been domesticated to live in pins the same ways that animals being used for fur are being domesticated. She also forgets to tell her audience that these animals were once wild animals captured and bred for food and clothing in the same way the fur bearing animal are.   Ã‚  Ã‚  Ã‚  Ã‚  Drew also states “as high as 95% of all animals trapped are non-target animals.'; Trapping is like playing a hand of blackjack. The intent when playing blackjack is to get a blackjack every time. This is unrealistic because many times a person can win with something other than that. The same goes for trapping. Just because the trap was set for a certain type of animal, it does not mean that the animal that it catches will be discarded. Often the animal caught in the trap is just as valuable as the intended animal.   Ã‚  Ã‚  Ã‚  Ã‚  In my opinion, I feel that trapping has been a way of life for people of the past and should continue to be part of the lives of people today. Many trappers are 3rd and 4th generation trappers who’s trades were passed down from one generation to the next.

Wednesday, October 23, 2019

The Process of Growing Up

â€Å"The process of growing up is when you discover the strength within you survives all the hurt†. It was that last hot summer day of sixth grade, walking home from school as usual being so excited to finally move on and become a seventh grader. While walking home I still remember I had that feeling of joy and happiness to think wow moving up to seventh grade next school year and the enjoyment of growing up a little bit more. Seeing how it was going to be summer break. It was a normal and more than perfect day to actually go home from school without a care in the world. When walking up to my house, I saw the green Ford truck all packed up with our belongings; I thought well, â€Å"when we decided to move†? I was analyzing and questioning all the possibilities of why that truck was loaded up with things that both belonged to my mom and stepdad. As soon as I stepped in the house I knew there was something terribly wrong. I walked throughout my house seeing everything turned upside down, smashed, thrown around everywhere and destroyed all to pieces. As a sixth grade little girl I didn’t know how to react or even know what to think. All I really knew was someone obviously wasn’t happy and that same person was moving out. At this point my mom was basically the â€Å"house wife† that cooked, cleaned and did all the motherly things. While my stepdad worked and made the money. They both had their hands full with four kids and still being able to maintain their marriage and relationship. But as you can see their marriage wasn’t at all perfect, everything down fell from there. My stepdad left us with nothing; took just about everything that was in our house. The only thing we had left was our toys and rooms. Coming home and seeing my house destroyed in every way is when I knew at that point nothing is going to be the same and knowing my stepdad was moving out was not one of the best things for any of my family’s lives. Since my mom didn’t work she had to get a job in order to support four kids including a roof over our heads, food and clothing on our backs. This was the turning point of many emotions, anger, disgust and hatred but at the same time this one thing helped me grow in strength, maturity and even responsibility towards myself, making me who I am today. Devastated as I was, my mom had to work nights as a bartender meaning she was never home with me at night and me being the oldest resulted in me having to watch my brothers and sister. Emotions were running high in my family, but from then on watching my little brothers and sister was my job, didn’t really have a huge social life, I found my world spiraling. All of these effects that took place when my stepdad decided to move out really had this huge impact on my life. While trying to take care of my brother and sister, I found myself having to grow up more and more every day. The responsibilities that were involved were more than I could ever handle at that time. Working hard to help out my mom and getting through the emotions of my stepdad leaving was the most life learned experience I’ve ever had to go through. The hardest time in my life by far. As a result of that time, I can say now it really made me a better person in every way imaginable. As time went on it eventually resolved itself, making me more responsible than ever; my maturity enlarged immensely and just that experience alone makes me a grateful person now. Seeing how people can destruct something they once loved including their family really made me realize how lucky our family was without him. Although this experience was at rock bottom at the beginning it ended up working out for the better. In a way that I got a chance to realize something’s on my own and not to only depend on my parents. Just of the simple fact that I learned to have responsibilities. Which in the end really helps me now and for in my future. Having to grow up too fast was the most challenging thing in my life. My family and I survived all the heartbreak that came from my stepdad leaving but now actually being eighteen, I can say it was really worth him leaving. With that being said; â€Å"The process of growing up is when you discover the strength within you survives all the hurt†.

Tuesday, October 22, 2019

Gender differences in Communication

Gender differences in Communication For as long as there have been two different genders, there was a difference in communication styles between men and women. It was evident before and later, when women began fighting for equality rights and fair treatment. Verbal and non-verbal differences in communication lead to prejudice and partially, it comes from the fact that men and women are different not only biologically but mentally as well.Advertising We will write a custom critical writing sample on Gender differences in Communication specifically for you for only $16.05 $11/page Learn More Charles Greenwood mentioned that even looking at The Early Communication Indicator (ECI), children of very young age have particular communication styles, ranging from gestures to vocalizations and utterances (Greenwood et al., 2013). As a result, the unique nature of each particular style of communication comes from biological and social or environmental factors. Women would communicate both verbally and no n-verbally in a way, which the modern society describes, as feminine. This is due to the influences of male preferences and social roles. Since birth, both boys and girls are conditioned to behave in a certain way, which is representative of their role in society and family. Girls are taught to be more sensitive and rely on their feelings while boys are given lessons in masculinity. The society expects a certain â€Å"style† from each gender and thus, the separation in professional and leisure-time communication has been created (Ashford LeCroy, 2010). Communication styles can be qualified as instrumental and expressive since each one is specific to males and females. Men are more focused on finding out the neutral and clear cut facts about something, which leads them to being more direct and assertive. There is a much greater reliance on logic and the â€Å"instrumental† nature of things. As such, males are interested in how something can be used practically and in a n application to the physical factors. One piece of knowledge or information usually, leads to another, thus creating a â€Å"thinking chain†. Women use a much different technique in communicating, as it stems from better insight into the matter of things. Because women were segregated for such a long time and prevented from taking up higher and more prominent positions, they have developed a unique method of communicating in reaching their goal. Women tend to center on the person, deeper insight into the context and personality of the speaker and the general situation.Advertising Looking for critical writing on gender studies? Let's see if we can help you! Get your first paper with 15% OFF Learn More This allows for better qualitative analysis of information, linking it to the individual presenting the facts. Their communication is more personal, and is directed to the emotional side of the person. Of course, it would be unwise to conclude that all me n and women exhibit these qualities, as there are women who want to have all the authority and men who have profound insight, but the standard for the majority is upheld by existing evidence. It is interesting to note that professionally, there is a difference as well. Desjarlais-deKlerk and Wallace write that healthcare professionals use unique set of communication skills to attend to a particular gender and person. Especially in rural areas, medical staff is well aware of the families, their cases and so, the communication style adjusts on a more personal level. This type of communication decreases anxiety and develops trust (Desjarlais-deKlerk Wallace, 2013). This can clearly be aligned to women’s communication style, as they develop a more individual understanding towards a person, thus connecting on a closer and more effective level. At the same time, it is difficult to say which style is the best because every individual has their unique technique in the interaction wi th other people. But the modern times have made gender differences less noticeable with men being great negotiators and women strong fighters. This is much noticeable in the relationships that exist today. Sexual communication has stayed very much prevalent for centuries. One of the oldest gender constructions came from the functioning of the family. This is where conflict might arise, as women were taught to have a role of homeowners, raising children and teaching children how to be more sensitive to the surrounding environment. Men were hunters and centered their life on providing for the family, so strength and calculation would be something a father would teach his children. Even though the world has greatly changed, the separation is still noticeable through social and private roles in communication. Each gender has their own way of communicating in a relationship or family, and the goals or expectancies each individual has are also unique.Advertising We will write a cu stom critical writing sample on Gender differences in Communication specifically for you for only $16.05 $11/page Learn More The majority of positions of power are still held by men, thus the communication style tends to be authoritative, depriving women of a chance to demonstrate their strengths. Women are forced to communicate in a non-demanding way, allowing the man to be in charge. Often, the conflict stems from inability to understand the meaning behind the communication, as each gender bases communication on own understanding of others and the environment. As a result, each person uses their own style, and it becomes difficult to align to the thought process and emotions of the other person (Krolokke, 2006). References Ashford, J. LeCroy, C. (2010). Human behavior in the social environment: a multidimensional perspective (4th ed.). Belmont: Brooks/Cole, Cengage Learning. Desjarlais-deKlerk, K, Wallace, J. (2013). Instrumental and socioemotional communicatio ns in doctor-patient interactions in urban and rural clinics. BMC Health Services Research 13(1), 261-268. Greenwood, C., Walker, D., Buzhardt, J., Howard, W., McCune, L., Anderson, R. (2013). Evidence of a continuum in foundational expressive communication skills. Early Childhood Research Quarterly, 28(3), 540-554. Krolokke, C. (2006). Gender Communication Theories and Analyses: From Silence to Performance. Thousand Oaks: SAGE.