The National Nursing Shortage - 1724 Words

The national nursing shortage is an ever-growing concern, and it is essential for healthcare organizations to confront the looming issue. Possible solutions to the nursing shortage include retaining older nurses who are looking to retire, increasing the amount of students graduating from nursing schools, and drawing nurses back to the bedside who have left the nursing workforce (Hatcher, 2006). Leaders must assess the nursing turnover in their organization, and they must strategize on ways to retain those nurses. Organizations must implement techniques to retain older nurses to help combat the national nursing shortage and prevent a national healthcare disaster (Keller Burns, 2010). The purpose of this paper is to identify the demographic breakdown of an organization, explain how the organization’s environment is conducive and non-conducive for older workers, and describe tactics to retain older workers. Demographic Data Southern Ohio Medical Center is a 222-bed hospital in Portsmouth, Ohio. The organization employs 2,414 full time and part time employees (Southern Ohio Medical Center, 2015). The employees in the organization cover a broad range of ages with 79% of employees being female (Southern Ohio Medical Center, 2015). Employees under the age of 25 years old constitute 13% of the employees within the organization and employees between the ages of 26 years old and 34 years old constitute around 24% of employees in the organization (Southern Ohio Medical Center,Show MoreRelatedThe National Nursing Shortage904 Words   |  4 Pages The national nursing shortage is predicted to continue to rise to levels that have not been seen since the 1960’s (Fasoli, 2010). Managers must create an environment that is conducive to employees. The leader needs to promote organizational commitment and retain employees by promoting a positive culture on the unit. Nurses want an environment wh ere they can provide high-quality care to patients and leaders must help facilitate and maintain this environment. Employees also want to feel like theirRead MoreRetaining The National Nursing Shortage1643 Words   |  7 PagesRetaining Employees Nearing Retirement The national nursing shortage is an ever-growing concern and it is essential for health care organizations to confront the looming issue. Possible solutions to the nursing shortage include retaining older nurses who are looking to retire, increasing the amount of students graduating from nursing schools, and drawing nurses who have left the nursing workforce back to the bedside (Hatcher, 2006). Leaders must assess the nursing turnover in their organization and strategizeRead MoreNursing Shortage Reform And Patient Advocacy Act1560 Words   |  7 Pagesbe many issues existing in the nursing profession. One of the most affective issues in nursing is the decreasing number of staff nurses. With inadequate staffing, nurses are demanded to have more responsibilities thus causing more stress on the nurse. This increase in responsibility causes nurses to neglect many aspects of their patients’ care. Patient care is suffering from the shortage of nurses as there is an increase in adv erse patient outcomes due to the shortage. Also, there is evidence thatRead MoreThe Impact Of The Nursing Shortage On The Profession Of Nursing Essay1412 Words   |  6 PagesThe Impact of the Nursing Shortage on the Profession of Nursing Nurses make up the single largest health profession in the U.S. Nurses perform many different patient care task and deliver critical health care services in many different settings, including hospitals, nursing homes, ambulatory care clinics, hospice, home health care and public health facilities. The distinction among the different types of nursing reflects education, role and medical background. Registered nurses have differentRead MoreNurses Are The Largest Population Of Health Care Professionals Essay1191 Words   |  5 Pages A continuous shortage of nursing has been the attention in the nation for many years. A significant contributor to the decline of quality care is the shortage of registered nurses. â€Å"Registered Nurses are the largest population of health care professionals† (AACN, 2014) and still there is shortage of nurses. Nurses play a pivotal role in patient care in hospitals, long term care facilities, community, hospice, schools, and at home. The care nurses provide is directly linked to the cost, availabilityRead MoreTitle Viii Nursing Workforce Development1537 Words   |  7 Pages Title VIII Nursing Workforce Development Julie Schlick Nebraska Methodist College The health care industry is in need of a strong nursing workforce that can provide quality care. The present nursing shortage is only predicted to worsen as the baby boomers retire and health care needs expand. The shortage is projected to reach more than one million nurses, and reform is needed to increase the interest in nursing therefore funding is needed for this transformation ((AmericanRead MoreDemand Versus Supply Essay1232 Words   |  5 PagesStates continues to be an issue with increasing shortages of registered nurses (RN) and the increasing demand for health care services. There is a higher demand for registered nurses because of the increase in population, aging baby boomers, and increase in chronic diseases. The shortage of registered nurses impacts the health status and quality of life of the population. Factors that impact health care are the importance of supplying adequate nursing personnel and retaining RN’s in the workplaceRead MoreThe Issue of Nursi ng Shortage in the United States1102 Words   |  4 Pagesï » ¿Nursing Shortages Introduction The shortage of nurses in the United States has been discussed often and has been fully reported in the media over the past several decades. There have been reports of shortages so critical that they actually have become †¦a national security concern (Nelson, 2002). Moreover, the reasons for the shortages and potential solutions for this crisis are extremely well covered in the scholarly literature. In this paper, an article in the peer-reviewed Health MarketingRead MoreNursing Shortage: Causes, Concerns, and Impacts1839 Words   |  7 Pagesï » ¿Nursing Shortage: As many people in the United States are increasingly desperate for an employment opportunity, the nursing field or profession continues to have a huge need for staff. According to studies by employment services, the nursing profession is regularly ranked as one of the hot hiring sectors of the coming decade. Nonetheless, the supply of staff in this field seems not to catch up with the demand for nurses despite of the increased rate of unemployment. The need for more nursesRead MoreNurses Shortages On Quality Patient Care1318 Words   |  6 PagesNurse Shortages On Quality Patient Care. Eras of high vacancy rates for RNs in hospitals have come and gone, but the current shortage is different. According to the 2002 estimation by the workforce commission of the American Hospital Association, nursing shortages has reflected vital changes in general public demographics, vocation expectations, work attitudes and worker dissatisfaction. Undoubtedly, the current situation may well continue over several decades. In addition, a federal government

Screening at Aiports After September 11, 2001 Essay

On September 11, 2001, there were a series of four coordinated attacks against the United States by a known terrorist group, Al-Qaeda, in New York City and Washington, D.C. (Associated Press, 2003). These attacks changed the security of aviation throughout the nation. After 9/11, the image of general aviation (GA) was tarnished because the 9/11 hijackers trained in small GA aircraft in the United States (Elias, 2010). Even though the hijackers trained on GA aircraft the area of aviation that experienced the largest overhaul is screening at public airports. Many experts say that since general aviation airports vary intensely in characteristics it would be difficult to implement intense security to all of these airports because they are all†¦show more content†¦Airports that are generally small, for example, Red Stewart Airfield in Waynesville, OH, are not seen as a risk to experts in aviation security. As opposed to GA airports that are larger in size, or in close proximity t o critical assets like the White House (Elias, 2010). Airports that are larger or close to critical assets like the White House are required to conduct background checks for all of their pilots going to and from the airport (Elias, 2010). They do this so that they can keep track of where the pilot is around these high-risk areas. Experts in charge want to make sure they keep a look out for any terrorist activity that could potentially be coming out of a GA airport around high profile targets. It is said that if they imposed security measures such as these at all GA airports it would not be cost effective, and that given the current resources it would not be an effective security measure to implement on such a large scale. The threat to GA operations is not directed at the actual infrastructure of the operations, but more at terrorists exploiting GA assets to attack high profile targets, as stated earlier. Not only is there an issue with critical infrastructure having the potential t o be exploited by terrorists, but since GA airports are so diverse and spread out so widely they have more access to nuclear and chemical power plants. CommercialShow MoreRelatedThe Intelligence Community Essay2227 Words   |  9 Pagesfailures, many of which have made history. One of the most prominent failures in U.S history was the attacks on September 11, 2011. Now most people would start to read this essay and think they know everything about what happened that day because it has been so publicized. However, for me it was different. Yes, I was alive when it happened, but I was too young to understand. The September 11th attacks have been of particular interest to me due to the fact that they happened right in my backyard. One

Paper on Intramuros Free Essays

I entered through the gate along And Street and the first thing I noticed was the presence of security guards wearing nice blue uniforms with large hats. I only found out later that they were wearing Guardia Civil attire and it did add a Spanish touch, as well as added security in the district. I would see dozens of them during my trip. We will write a custom essay sample on Paper on Intramuros or any similar topic only for you Order Now The first museum I visited was the Kiss Heritage Center as it was the one closest to where I entered. One officer was kind enough to direct to me to the museum and I found myself walking along And Street. It was not long before I saw a sales making TTS way through the old streets of Intramural. The streets did feel old and also most of the buildings along the road looked old and had a hint of Spanish influence. And as I was walking to the Kiss Heritage Center, I passed by the Placid del Asana, which was the first clear tribute to the Spanish influence I saw. It was painted in the unmistakable bright red and yellow colors of the Spanish flag. After my tour of the Heritage Center, my next stop was the Case Manila at the Plaza San Luis Complex. As I got closer, I noticed the concrete streets turn into cobblestone and the buildings had more of that Spanish tinge. The area around the Plaza San Luis Complex, which is situated Just across the San Austin Church and Museum, was clearly restored and maintained to recreate Intramural as it was during the colonization: a city for the privileged Spanish and messiest. The Case Manila Museum provided a closer look into lifestyle of the Messiest and the Spanish elite. They did a great re-creation of the interior of a Spanish home. I would have preferred to have a closer look at the rooms but they limited viewers to a red carpet path that goes around and throughout the museum. The display was very ell-thought out and even the tiniest of details, especially in the Cochin, were present. Some of the furniture and even some of the design looked familiar to me, and I realized I had seen similar wooden furniture at my grandmother’s ancestral home back in Zebu. The rooms were very huge, especially the salsa area, and it was very hot despite the many electric fans placed in the corners of the rooms. I can only imagine how hot it was for the Spanish residents, mores for those who came from Spain, where they had a more welcoming climate. Being sent to the Philippines could eave been the last thing any Spaniard would have wanted. However, at least they were better off than the people living outside the walls of Intramural. I exited the museum through an old, worn-down stone staircase and outside I could see a stone fountain and the Spanish-era architecture of the Complex. When I went down the hoping for memorabilia or at least replicas of any antiquities of the Spanish period. I could not help but laugh at all the odd trinkets they were selling, which had nothing to do with Spanish. Origami dragons and a Kim Possible action figure were Just a pair f things that seemed very out of place. I crossed the street over to the San Austin Church and it Just so happened that I visited in the middle of a wedding ceremony. The stone church walls were old and worn down but the interior was amazing. It is a great testament to how Spain brought about Christianity to the Philippines. The museum was huge and it would take you at least an hour to view everything on display. They showcased statues of the Holy Family, the saints, apostles and other Catholic figures. They had giant paintings of Augustine priests along the corridors and a rooms devoted to the efferent Augustine churches in the Philippines and even vestments of Catholic priests. What surprised me the most during my tour around the museum was the room they called the â€Å"Script. † It was a crypt built within the monastery that held the bodies of 141 prisoners of war and it also displayed a monument to honor those fallen dead. My last stop was Fort Santiago which was on the far end of Intramural. It was a long walk and I passed by the Shrine of Freedom, another monument dedicated to the victims of war. Then I passed by the Manila Cathedral, which was still under renovation. The great structure was more evidence of the importance of Christianity which was brought upon by the Spanish rule. When I arrived at Fort Santiago, I saw a large group of people, foreigners and even some Filipinos, gathered around a tour guide. However, I decided that I would explore the area on my own. At the entrance of the actual fortress, I got to see the bronze footsteps of Racial, the last steps he took. There was also an exhibit of Irrational furniture which displayed the tables, books, paintings and all that were related to Racial. I also got to view the dungeons where recliners were kept and where even some had died. There was also a monument that honored those who passed within the fortress. My experience during the trip to Intramural gave a pretty good picture of what life was like during the Spanish era. Although it may have been a very difficult time for our country, it played an important role in our history. I really support the whole idea of remembering and preserving at least some Spanish culture and some structures. It was easy to see that the people living within Intramural during the Spanish era were living good lives (I. . Spanish and Messiest). They were living relatively extravagant lives as compared to those outside of the walls. It also repeatedly showed the significance of Christianity back then, and we can see that persevere until today. However, we must also remember that it was a place of imprisonment and death; a burial ground for others. It gives us a pretty picture of how life was like f or the average Spaniard, and a very common part of that picture is the death of thousands during those times. Even though the Spaniards built up those walls as barriers, they could not escape the reality of violence and death. How to cite Paper on Intramuros, Papers

Compare and Contrast Art History Research free essay sample

Give a brief description of the two art works o In a few sentences, describe the subject or theme the artist is depicting 3. Explain why you chose the two art works you did o This may include personal reasons for your selection (why are you drawn to them? ) o You can explain why the two art works or artists work together as a compare and contrast exercise, or as a research topic for this class (why are they important? o You can explain if you see a connection between the two art works (for example, you could chose two works which depict the same subject and you will explore how each artist represented it, or, you could address how certain cultural values or historical events shaped each artist’s work and influenced their individual styles) 4. Provide a thesis statement o Identify the main argument or conclusion you are wanting to make in comparing the two art works you have selected (this may change as you research/begin writing). We will write a custom essay sample on Compare and Contrast Art History Research or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Identify 2-3 questions you will try to answer as you conduct your research 6. Provide a bibliography or works cited list which identifies 3 sources that you will use to support your research (in addition to the Gardner’s text) o You CANNOT use Wikipedia o You must use scholarly/professional sources (art history books, online articles from art historical journals or magazines, or educational/museum/institutional websites) There are guidelines for the research paper on pages 6-10 of your Course Reader. You should use the Organizer document provided on page 9 to get started. *Remember that the Compare and Contrast Research Paper is an important assignment. It is worth 25 % of your overall grade. Please take the time and effort now to consider your research subject. The Paper Proposal represents the starting point of your research paper (due Week 13). ** This proposal is for marks. The points will be included in your final grade for your Research Paper. Getting started with resear ch/academic sources ? Look at the AAU library website to get started (library. academyart. edu). The library is located on the 6th Floor at 180 New Montgomery. o Begin searching for books using the library catalog (books can be checked out and borrowed for a 2 week loan period, with 1 renewal) o Look for scholarly journals and articles available online by searching the EBSCO database o Use additional online resources such as Oxford Art Online (select â€Å"Oxford Art Online† from the dropdown menu under â€Å"Online Resources Digital Images† on the front page of the library website) ? Look in your Gardner’s textbook to see where an art work is on display.

Psy 104 Final Paper free essay sample

Classical conditioning is a developmental theory introduced by a man by the name of Ivan Pavlov. Ivan Pavlov was born on the 26th of September in 1849 in a town called Ryazan in the country of Russia. Ivan Pavlov’s father was a priest and Ivan was the oldest out of 11 children. When Ivan was seven years old he had an accident where he fell from a balcony onto his head. Because of the injuries he sustained from the fall Ivan had a hard time with academics and was kept out of school till he was eleven years old. Ivan Pavlov went to college at St. Petersburg University and was originally going to school for science but since he was bad at math he decided to go for physical science. He ended his schooling in the Academy of Medicine. Before Ivan Pavlov went on to develop his theory of classical conditioning â€Å"In 1904 he was awarded the Nobel Prize for his researches into the neural mechanism by which the secretion of gastric juices was stimulated. We will write a custom essay sample on Psy 104 Final Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page † (Harre, 2006) Classical Conditioning is a process of behavior modification by which a subject comes to respond in a desired manner to a previously neutral stimulus that has been repeatedly presented long with an unconditioned stimulus that elicits the desired response. Ivan Pavlov liked to test his theories out on animals mainly dogs. An explanation of his studies with dogs is â€Å"In this type of learning, a neutral stimulus is paired with a stimulus that naturally elicits a response. For instance, a lab coat would not ordinarily bring any response—it is a neutral stimulus; food naturally elicits a salivary response. When the lab coat is paired with the food repeatedly and learning is complete, the lab coat is no longer neutral. The dog has learned to associate the lab coat with food, even when no food is present. The former neutral stimulus (lab coat) now elicits the response (salivation) even in the absence of the original stimulus (food)† (Mossler, 2011) Another example of classical conditioning is â€Å"John B. Watson and his assistant, Rosalie Raynor, invented a different version. They quickly taught an infant named Little Albert to fear a white rat by banging a loud gong just behind the tot whenever the rat appeared. After just seven gongs, Little Albert was scared to death of the same rat he had played with before the training began. His fear was so great that it generalized to other furry objects, including a Santa Claus mask. (Johnston, 1999) The Second developmental theory I will be discussing is Jean Piaget’s cognitive theory. Jean Piaget was born on the 9th of August in 1896 in Switzerland. His father was a professor of medieval literature at the University of Neuchatel. Jean Piaget was originally interested in zoology and by the age of 15 he had written several artic les on mollusks. Jean Piaget went to the same university that his father taught which was the University of Neuchatel and he also studied at the University of Zurich for a small amount of time. Jean Piaget changed his interest of oology. â€Å"Piaget’s interests turned to child cognitive development while working to standardize tests for schoolchildren. At this time, he witnessed a pattern among children’s correct and incorrect answers, leading him to develop a theory of the stages of understanding through which a child’s cognition passes. He quickly established a clinical method of study, involving not only observation but also verbal interaction with the child subjects of his research. Piaget’s writings on the subject attracted much attention initially and then fell into obscurity for many years. Upon publishing detailed analyses of his work involving his three children, his work once again received wide recognition in the field† (Edinburgh University Press, 2005) Jean Piaget’s theory was his idea that children learned through stages which each one was crucial into leading the child into the next stage of development. Jean Piaget’s theory was broken down into four stages. Those stages are sensorimotor stage, preoperational stage, concrete operations, and formal operations. Each stage is very important to the development of a child and I will explain each one. The sensorimotor stage is the first stage of Jean Piaget’s theory in which† infants gain cognitive understanding primarily through their senses and movements, which are coordinated through reflexes. † (Mossler, 2011) The second stage of Jean Piaget’s theory is the preoperational stage which lasts from ages two to seven. This is the stage where children begin to acknowledge the world through mental structures and symbols. Children learn to play make believe and learn to speak whatever language they are being taught by their parents. They use inadequate logic because at this time they can only view things with one perspective. The third stage of Jean Piaget’s theory is called concrete operations which lasts between the ages of seven and twelve. This is the stage where a child’s thought is guided by logic and they have learned to view things from multiple perspectives. The fourth and final stage is called formal operations. This stage lasts through adulthood and is the stage where children begin to learn complex forms of thought such as being able to hypothesize, think of complicated plans, and accurately predict outcomes. An example of Jean Piaget’s theory is â€Å"in order to understand behavior and outcomes, an infant may experiment by throwing food. The infant gets to understand how the explosion of food behaves as well as the potential explosion by parents. Because adolescents have more sophisticated cognition, they can understand the consequences of throwing food—both what it might look like and the reaction of others—without actually experimenting with the behavior. † (Mossler, 2011) The third and final developmental theory I will be discussing is Albert Bandura’s social-cognitive theory. Albert Bandura was born on the 4th of December in 1925 in Mundare, Alberta, Canada. Albert Bandura went to college at the University of British Columbia where he got into psychology by accident because he had no classes in the morning so he decided to take a psychology class. He got his B. A in psychology. Albert Bandura then went to get his M. A at the University of Iowa Social Cognitive theory is a theory that states that portions of an individuals knowledge acquisition can be directly related to observing others within the context of social interactions, experiences, and outside media influences. What I am trying to say is, people do not learn new behaviors solely by trying them and either succeeding or failing, but rather, the survival of humanity is dependent upon the ability of people imitating and replicating the actions of others. Depending on whether people are rewarded or punished for their behavior and the outcome of the behavior, that behavior may be imitated. An example of Albert Banduras social cognitive theory is â€Å"study influences on aggressive behavior in children, during which children were shown to imitate, without prompting or incentive, aggressive adult behavior towards a large blow-up doll (Bandura et al. 961). This raised fears that have never been resolved that children might mimic aggressive or violent behavior seen on television. † (Walker, 2007) Another example is â€Å"In his classic study using children who watched adult models punch Bobo dolls, Bandura demonstrated that humans could learn simply by observation. That is, he showed that re inforcement was not always a factor in eliciting behavior. Instead, we know that children also learn by modeling (or imitating) the behavior of others. Imitation partly explains how babies learn to smile, children learn to do cannonballs in a pool, or adults learn to behave in a new environment without being reinforced. † (Mossler, 2011) The difference between classic conditioning and the social cognitive theory is that instead of using associations, reinforcement, and punishment to make someone do something or not do something the social-cognitive theory is teaching people to do things through observation and imitation. The difference between Jean Piaget’s theory and the others that I have wrote about are the fact that he believes that things we be learned without being shown that they will eventually acquire the skills through stages. Another difference between classical conditioning and the social cognitive theory is the need for social interaction with other people. Classical conditioning does not require one human interacting or observing but the social cognitive theory requires it. There are not many similarities between classical conditioning, cognitive theory and, the social cognitive theory. The only similarity I could find is that they are all learning based. In conclusion classical conditioning, social cognitive theory and, cognitive theory are some of the most common developmental theories. Though they may not be that similar a lot of the developmental theories are sometimes ideas that branch off from other theories. I am sure fifty years from now there will be knew theories that come out that can better explain the development of humans physically, mentally and, emotionally. I say that because the social environment changes all the time with new trends and fads and acceptance of things that were once taboo. Reference Mosser, K (2011), Child and adolescent development. Bridgepoint Education, Inc BANDURAS THEORY. (2006). In Elseviers Dictionary of Psychological Theories. Retrieved from http://www. credoreference. com. proxy-library. ashford. edu/entry/estpsyctheory/bandura_s_theory JEAN PIAGET. (2005). In Key Thinkers in Linguistics and the Philosophy of Language. Retrieved from http://www. credoreference. com. proxy-library. ashford. edu/entry/edinburghthinkl/jean_piaget Walker, J, (2007) Psychology for Nurses and the Caring Professions (3rd Edition) Retrieved from

Bureaucratic vs Non-Bureaucratic Organizations Essays

Bureaucratic vs Non-Bureaucratic Organizations Essays Bureaucratic vs Non-Bureaucratic Organizations Paper Bureaucratic vs Non-Bureaucratic Organizations Paper Critically Analyze the Major Difference Between Bureaucratic vs Non-Bureaucratic Organizations Critically analyze the major difference between Bureaucratic Vs non-bureaucratic organizations. A bureacratic organization is basically an organization run by the government. It is bureacratic for the reason that there is a lot of red tape involved. It means that for a single thing to be done it has to be passed through the different heads of departments. Thus it will go from the president to the Vice President to Managers to Subordinates under him and the list is continuous. For instance take example which relates to government assets. Let’s say you want to take used materials from any government institute i. e. (used cars), you will have to fill out and complete different forms and wait like for ever before you actually acquire obtain what you want. Bureaucracies are base on set-in-stone rules and guidelines, expressed and backed up with written work. Because they are so rigid, they are best-used in industries where changes do not often happen, where a set routine streamlines production and makes it efficient. A non bureacratic organization is )Assess and select which style is suitable for your selected organization and why? For our organization bureaucracy is the best style because bureaucracy has so much happening in it that everyones responsibility must be clear. Because, everyone is responsible for answering to their managers and every manager is responsible for the actions of the people under him. Under this style bureaucracies have strict rules that cannot be bent or broken. This is to ensure that eve ryone in the organization sticks to their job, and that production and communication are kept to a single, unified standard. )Assess and examine the advantage and disadvantages of your selected style in your organization? As bureaucracy style the advantages include the increased control and monitoring of upper level management. The success of our organizations depend upon the wise decisions of top management. If the top management is good, then results can be favorable and if the top management is not good then it can result in disaster. This bureaucracy style brings to overall running and efficiency of our business and our mployees. In our organization, each our employee of the organization knows precisely what their duties are within the organization and therefore many tasks will be performed a lot quicker and more efficiently. So therefore the advantages of a bureaucratic style in our organization are: (I) More control over the employees with clear rules and regulations. (II) The system is centralized and all the decisions can be monitored. (III) There is standardization and everyone has to follow the same procedure. IV)Clear division of work with boundaries to responsibilities. (V) A well defined hierarchy of authority. (VI) Formal written documentation of actions and decisions. Despite advantages of bureaucracy there are also disadvantages of bureaucratic style and that is our organi zation includes lack of innovation. All the processes, tasks and responsibilities in our organization are so much fixed that the innovation procedure is nearly eliminated. In our organization employees get demotivated because of lesser employee participation, contribution and involvement. Human Resource cannot be utilized and implemented in the fullest manner by optimizing creativity which is the prime disadvantage in bureaucratic structure of the organizations. So the weaknesses are: (I) The decision making and all the other processes are very slow. (II) The jobs may become boring for the employees. (III) The communication has to go through so many levels that it gets distorted. (IV) Too much control discourages innovation and creativity. (V) There are too many levels in the hierarchy. (VI) The bureaucracy itself encourages political behavior and people try to use other means to go up the hierarchy.

Marketing Plan for Chic Nails, Inc Essay Example | Topics and Well Written Essays - 2750 words

Marketing Plan for Chic Nails, Inc - Essay Example This nail polish is temperature-sensitive and has chemical components that react with heat and cold, resulting in identified colors: black means tense; gray means nervous; amber means mixed emotions; green means envious; blue-green means somewhat relaxed; blue means at ease; dark blue means very happy; white means frustrated; bronze means restless; pink means uncertain; yellow means imaginative; orange means optimistic; red means angry & purple means clarity. Chic Nails, Inc. distributes its products through its main branch and through varied retail outlets within Rome and Italy. It targets to penetrate international market within two years from the date of commercial launch in Italy. Rome’s population is predominantly female, the majority of which belongs to the 40 to 64 and 25 to 39 age brackets (Population Demographics in Rome GA. 2008). These women are Chic Nail Inc.’s target population, including the younger ones belonging to the 13 to 18 age bracket. The following are the characteristics of the target market: Chic Nails, Inc. is a start-up company that manufactures and distributes nail care products. It offers the standard line of nail polish hues, offering a total of 85 different colors in the market. However, its flagship product is the Mood Swings Collection, a nail polish type that is actually clear in color, but changes alongside the owner’s moods. This is done thru the incorporation of certain chemicals into the lacquer, which makes it sensitive to the temperature of the person wearing it. There is a particular color assignment to every â€Å"mood†, which in turn, corresponds to a temperature degree, usually signifying a change in the owner’s moods. The Mood Swings collection is a relatively new product of its kind. Due to the new mix in the chemical components of the product, the production cost is also relatively much higher than the standard collection, thus making it also priced higher than the rest of the competitors in the market.